If you want to go fast, go alone. If you want to go far, go together.

The #SupportIndianFootball Campaign Story

Since Indian Football’s inspirational leader, Sunil Chhetri’s call for crowds to visit stadiums and support Indian Football more vociferously, we felt why not leverage our deep understanding of engagement tools and understanding of audiences to contribute to this Footballing movement. Our first Football crowd engagement activities began during the FIFA World Cup 2018 — at live-screenings across F&B locations like BigPitcher microbrewery and Chili’s American Grill & Bar as well as at corporate offices in EGL and the RMZ EcoWorld corporate park in Bangalore. We facilitated fun quizzes and contests like Predict2Win, with incentives like gym passes, free beer and more. The response was great.

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Based on this encouragement, a couple of months later we began our #SupportIndianFootball crowd engagement activity, in time for the Indian Super League (ISL) season 2018–19. Now with the ISL coming to a conclusion, here are what we have accomplished and what we wished we could have achieved as well -

1. Brought Indian football to college campuses — a notably event was when Delhi Dynamos CEO Ashish Shah spoke to students at IIT Delhi on August 17th.

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2. Engaged corporate crowds and got some of them to bring their families to watch Bengaluru FC matches in the Kanteerava stadium in Bengaluru from September until December 2018.

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3. Hosted competitions for the West Block Blues and Blue Pilgrims fan communities during ISL and games like the India vs China fixture on October 13th.

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4. Brought together sports technologists, media and others from the sports innovation ecosystem to share knowledge and explore ways to collaborate during SportsCon 2.0 on November 24th.

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5. Went to other cities like Chennai and football leagues like English Premier League matches, and presented during the Arsenal and Liverpool fan clubs live-screening of matches.

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What we couldn’t realise (not as yet) -

6. Getting the crowd and global supporters of Indian football to sponsor underprivileged talents’ 6 months of professional training at football academies.

7. Yet to partner with Futsal and Corporate football tournament organisers, and engaging the crowds during those live events.

Now, we will be taking a short break and be back with our next big Sports blitzkrieg. However we are still open to the two objectives we couldn’t help achieve: supporting underprivileged Football talent or organising Futsal tournaments in India.

If you have thoughts and suggestions or want to lead and take the campaign forward don’t hesitate to reach out to us on sports@crowdproduct.com

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Audience engagement and experiences redefined.

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