In this era of rapid transformations, technology plays a big role in solving problems of humanity and making life easier. Innovation and creativity go hand in hand to bring about the changes. To recognize such innovations, NUMA organized the IoT Startup Window in their premises.
The event saw a total of 5 Internet of Things startups pitch at the event, a distinguished panel of judges from diverse fields of technology and an equally enthusiastic audience. Tulika, community manager at NUMA, kicked off the event at 6:30 pm on 27th July, 2017. She gave a brief description about NUMA, its global presence, how it incubates early stage startups and nurtures them. Startup Windows are organized every month to recognize the progress of startups in various sectors.
The first startup to pitch at the event was “Terrablue XT”. An Internet of Things based healthcare startup, it described itself as “Artificial Intelligence for healthcare”. It addressed the healthcare monitoring sector, by presenting a small, portable, battery operated device that can be used to monitor the heart rate and other body functions of the patient. It can instantly generate ECG and HRV reports and send it to the doctors concerned. It uses artificial intelligence to predict upcoming cardiac arrest. The product, HRID is a “medical grade, non-invasive heart tracker”. Judges loved the concept and enquired about the clinical trial phase, market outreach and production plans.
The next startup to pitch at the event was Muse Inc. Dr. Arvind, the founder presented his product Taal as “the world’s most affordable digital stethoscope”. Being a doctor himself, he explained the difficulties he faced with the conventional bulky stereotypical stethoscopes, ranging from rusted interiors, painful earpiece and no noise cancellation techniques. This made him come up with his product “Taal”, a low cost, low power, noise cancellation enabled, portable stethoscope. Although the jury was skeptical about the durability and longevity of the product, he received positive feedback from the jury as well as the audience.
Next to pitch was Ankit Mohan, co-founder of Hurestic. His product is a “small, sleek, internet connected fingerprint scanner”, which is “scalable and distributable”. His product is specifically designed for the Small and Medium Enterprises to help the operators keep track of the attendance. The device processes the data at the back end, in the cloud, to generate the detailed payroll information. The data is analyzed and sent to the android phone of the operator. His main intention was to help organizations move from manual notebook based registrations to digital, automated process. The jury questioned about the security of these devices and how it was different from other such products in the market.
Ambee, accelerated by NUMA, was next to pitch at the event. The product, a small portable air quality checker, was a result of a solution one of the co founders designed to monitor the air around his newborn child. It has a “database of air quality and user history”, that can warn the user. It learns from the information that it collects from the users. They carried out an extensive market research, by physically being present outside hospitals, and got a positive review from patients as well as pregnant women. The jury applauded their product.
The last startup to pitch at the event was Sensometry. It is a “cost effective, fool proof, wireless water metering system with real time data”. The problem addressed by this startup was the unorganized water supply systems at apartments, which might lead to high maintenance cost for the flat owners. It can remotely monitor water consumption for each individual apartment and send the real time data to the cloud. The startup is targeting real estate sector as its primary market for the event. The judges stressed on the fact that the device had huge competition in the market.
Bringing it all together
We’ve been privy to some of these startup pitches earlier. One to mention was by Muse Inc., whose founder Dr. Arvind Badrinarayanan had pitched during ISK Crowd Pitch 2016 in Hyderabad and later at IoT Crowd Pitch Bengaluru, hosted with NASSCOM Centre of Excellence for IoT. We noticed a stark change in his pitch this time around, well articulated and stressing on a couple of key points: 1) There’s a wealth of data from stethoscopes waiting to be tapped, 2) The company’s IPs are for their product design and the plastic they use in building the product. Another learning, as mentioned by jury member Ravi Chivukula to the presenting startup Ambee, was that healthtech startups had to get approvals from FDA and other government agencies in order to offer suggestions and insights to users. These discoveries, crowdsourced learnings, and engagement opportunities are those we cherish during such events and meetups.
Overall, this event was a wonderful opportunity for founders to present their products to the people who matter. Matt Mullenweg once said, “technology is best when it brings people together”, which gives an apt description of the NUMA’s Startup Window event.
By Shibangsh Chowdhury