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Photo Credits; CNN News Network)

The final debate of the US Presidential elections witnessed a few interesting remarks by both President Donald Trump and former Vice President Joe Biden. From the outset, it seems as though both candidates have put their best foot forward. Although some of the remarks were indeed personal, the debate concluded with voters gaining much insight into what their leaders can indeed do for them.

Recently, the Center for Policy Research and Development conducted a talk with former Indian diplomat, Mr. …


August the 3rd since 2018 has been christened as ‘Football Delhi’ day, something that witnesses personalities not just across India but the world come forth to posit their ideas and thoughts around Indian football.

However, this time around, there was an additional layer with the topic being chosen by Football Delhi President Shaji Prabhakaran — ‘How to make Delhi a vibrant Football city’. …


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Let’s face it, the year 2020 is simply not going to have many opportunities for offline activation. Of course, a few aspects of offline and BTL marketing are expected to improve in the coming months. But what does this mean for brands who are looking at engaging their audiences? Well, simply put, this would essentially mean moving your activation online because time does not wait for the Covid pandemic to end.

So, if you are a brand looking at moving your activation online, here is how you can do it:

1. Simply moving the event online

This point seems easier said than done. Offline events and activation have always been a fantastic way of exciting audiences whether in colleges, schools, conferences and so forth. However, with the new norms, it would almost seem impossible to do so which would indeed render most offline marketing activities as obsolete. …

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